Wix Ecommerce Review: Building an Online Store on Drap-and-Drop Platform

Are you looking to build an online store but don’t have the technical skills to do so?

Well, you’re in luck because Wix Ecommerce is a drag-and-drop platform that makes it easy for anyone to build and manage an online store.

This review will examine Wix Ecommerce and its features, pricing, ease of use, and customer support.

By the end of this review, you’ll better understand whether Wix Ecommerce is the right platform for your online store needs. So, let’s dive in!

Introduction

As a small business owner, you understand the importance of having an online presence to reach a wider customer base.

Wix Ecommerce is a great option for businesses setting up an online store quickly and easily. The platform offers many features, affordable pricing plans, and excellent customer support.

Wix Ecommerce also offers built-in SEO tools, allowing you to optimize your store for search engines and drive organic traffic.

Features

Wix Ecommerce offers comprehensive features that enable businesses to set up and manage their online stores easily.

Here are some of the key features:

Customizable Storefront Templates

Wix offers a variety of professionally designed templates that can be customized to match your brand and style.

Discover Themes that Drive Sales

Wix Ecommerce offers a variety of themes that are designed to drive sales and improve the customer experience. These customizable themes can be tailored to your specific business needs and preferences.

Flexible Templates

Wix Ecommerce templates are flexible and can be customized to match your brand and style. You can easily add images, text, and branding elements to create a unique online store that stands out.

Free Templates

Wix Ecommerce offers a variety of free templates that can be used to build your online store. These templates are professionally designed and optimized for ecommerce, ensuring that your online store looks great and functions well.

Customizable Design

Wix Ecommerce allows you to customize the design of your online store to match your brand and style. You can choose from various design elements, including fonts, colors, and layouts, to create a unique and engaging online store.

Mobile-Responsive Design

Wix Ecommerce templates are mobile-responsive, ensuring that your online store looks great on any device. This can help improve the customer experience and increase conversions.

Product Management

With Wix Ecommerce, you can easily add and manage products, including images, descriptions, and pricing. You can also organize your products into categories and subcategories, making it easy for customers to find what they want.

Payment Processing

Wix Ecommerce supports various payment options, including credit cards, PayPal, and offline payments. You can also set up automatic tax calculations and shipping rates based on your location and the location of your customers.

Shipping and Tax Management

Wix Ecommerce makes it easy to set up shipping rates and tax rules based on your location and the location of your customers. You can also offer free shipping for orders over a certain amount and set up real-time shipping rates from carriers like UPS and FedEx.

Inventory Management

With Wix Ecommerce, you can track your inventory levels and receive alerts when products run low. You can also set up backorders and preorders, ensuring you never run out of stock.

Wix Ecommerce offers a variety of tools to help you manage and ship orders seamlessly.

Process Orders

With Wix Ecommerce, you can organize, refund, and track orders from your integrated dashboard. You can mark fulfilment status in a click, and your product catalogue and inventory will be updated on every sales channel.

Handle Shipping

Wix Ecommerce lets you quickly print and pay for shipping labels from your online store. You can ship with your region’s solutions or handle delivery with industry-leading shipping services like Shippo.

You can also use automation to send unique tracking numbers to your customers with every fulfilled order.

Outsource Fulfillment

Wix Ecommerce allows you to forward orders to your suppliers by adding them to your system. When you receive an order, a fulfilment request with order info will be sent to the right service.

You can also connect with warehousing services to simplify storage and fulfillment by sending your inventory to a 3PL service.

When an order comes in, the info will be sent to your third-party fulfiller, who will pack and ship the products directly to your customers.

Fulfill with Dropshipping

Wix Ecommerce allows you to source products to sell and let a dropshipping service handle your shipping and fulfilment. You can manage orders from your Wix dashboard and track each shipment’s status.

Marketing and Promotion Tools

Wix Ecommerce offers a variety of powerful marketing tools to help you drive more traffic to your website, build your brand, and increase sales.

Email Marketing

Wix Ecommerce offers a built-in email marketing tool that allows you to create and send professional-looking emails to your customers. You can use email marketing to promote new products, offer discounts and promotions, and keep your customers informed about your business.

Social Media Integration

Wix Ecommerce integrates with various social media platforms, including Facebook, Instagram, and Pinterest. You can use social media to promote your products, engage with your customers, and build your brand.

SEO Tools

Wix Ecommerce offers a variety of SEO tools to help you optimize your website for search engines. You can use these tools to improve your website’s visibility in search results and drive more traffic to your website.

Google Ads

Wix Ecommerce integrates with Google Ads, allowing you to create and run targeted ads to promote your products. You can use Google Ads to reach new customers, increase brand awareness, and drive sales.

Abandoned Cart Recovery

Wix Ecommerce offers an abandoned cart recovery feature that allows you to send automated emails to customers who have abandoned their shopping carts.

You can use this feature to remind customers about their abandoned items and encourage them to complete their purchases.

Discount Codes

Wix Ecommerce allows you to create and offer discount codes to your customers. You can use discount codes to incentivize purchases, reward loyal customers, and promote new products.

Built-in SEO Tools

Wix Ecommerce offers a variety of built-in SEO tools to help you optimize your website for search engines and drive more organic traffic to your online store.

Solid SEO Infrastructure

Wix Ecommerce offers a solid SEO infrastructure that supports ecommerce growth. This includes server-side rendering, structured data for product pages, and customizable URLs. These best-practice SEO defaults help ensure that your website is optimized for search engines and can help improve your search engine rankings.

Efficient SEO Management

Wix Ecommerce offers an efficient SEO management system that makes it easy to manage your website’s SEO. You can use the personalized setup checklist to kickstart your SEO strategy and the intuitive management settings to make changes to your website’s SEO settings.

Local Search Visibility

Wix Ecommerce integrates with Google Business Profile, allowing you to reach local customers from Google Search and Maps. This can help improve your local search visibility and drive more traffic to your website.

Expert SEO Resources

Wix Ecommerce offers a variety of expert SEO resources to help you stay at the forefront of SEO. This includes in-depth guides, video tutorials, webinars, and more on the SEO Learning Hub. These resources can help you improve your SEO strategy and drive more organic traffic to your website.

Overall, Wix Ecommerce offers robust features that make it easy for businesses to set up and manage their online stores.

Wix App Market

Wix AppMarket is a marketplace of third-party apps that can be integrated into your Wix website.

The AppMarket offers many apps, including ecommerce, marketing, social media, and productivity tools, to help you enhance your website and grow your business.

Here are some of the key features of the Wix AppMarket:

Wide Range of Apps

The Wix AppMarket offers a wide range of apps that can be integrated into your website, including ecommerce apps like Modalyst and Printful, marketing apps like Mailchimp and Hubspot, social media apps like Instagram Feed and Facebook Messenger, and productivity apps like Trello and Google Workspace.

Easy Integration

Integrating apps into your Wix website is easy. Browse the AppMarket, select the app you want to use, and follow the instructions to install and configure the app.

Customizable

Many apps in the AppMarket are customizable, allowing you to tailor them to your specific needs and preferences. For example, you can customize the appearance and functionality of the Instagram Feed app to match your brand and style.

Free and Paid Apps

The AppMarket offers free and paid apps, depending on your needs and budget. Some apps offer a free version with limited features, while others require a monthly or annual subscription fee.

Ratings and Reviews

Each app in the AppMarket has a rating and review system, allowing you to see what other users think of the app before you install it. This can help you decide which apps to use and which to avoid.

AppMarket can help you take your website to the next level and achieve your business goals with a wide range of apps, easy integration, and customizable options.

Wix for Dropshipping

Wix offers a dropshipping feature that allows businesses to sell products without holding inventory or handling shipping.

With Wix Dropshipping, you can connect your online store to various dropshipping suppliers and automatically fulfil orders as they come in.

To start with Wix Dropshipping, you must sign up for a Wix Ecommerce plan and install the Dropshipping app from the Wix App Market.

Once you’ve installed the app, you can browse a variety of dropshipping suppliers and add their products to your online store.

When a customer places an order on your online store, the order is automatically sent to the dropshipping supplier for fulfilment.

The supplier then ships the product directly to the customer, and you receive a portion of the sale price as your profit.

Wix for Print on demand Business

Wix Ecommerce is a great platform for print-on-demand businesses looking to sell custom merchandise without needing inventory, warehousing, or shipping.

Design and Sell Exclusive Products

With Wix Ecommerce, you can customize items like apparel, accessories, and homeware with mockup generators or upload your own files to create unique products.

You can sell various products without investing in inventory, warehousing, or shipping and choose from suppliers worldwide, such as the U.S.

You can also grow brand awareness and revenue with custom merch made through leading print-on-demand apps.

Leave Fulfillment to Suppliers

Wix Ecommerce allows you to sell products without needing inventory, warehousing, or shipping.

You can choose from a wide range of suppliers worldwide and focus on selling while suppliers handle fulfilment.

You can get tracking numbers, monitor order status from your dashboard, and maximize revenue with pricing and shipping rules.

Promote Your Brand

You can use custom merch to grow brand awareness and increase revenue. You can create branded products that reflect your business identity and utilize print-on-demand apps to design and sell custom merchandise.

You can offer branded gear and apparel to your loyal clients and sell limited-time designs featuring your logo and favourite phrases.

Make a Profit with Every Sale

Wix Ecommerce allows you to calculate your earnings before selling to maximize revenue. You can set pricing and shipping rules to increase profit margins, and print-on-demand suppliers handle order fulfilment, saving you time and money.

You can earn money without needing inventory or upfront costs and get paid for each sale through your online store.

Expand Your Product Offering

You can broaden your product range by adding multiple variations for each item and test new products without the need to stock inventory.

You can easily customize and create new products to meet market demand and increase customer satisfaction by offering a diverse range of products.

You can continuously update and expand your product catalogue to attract more customers.

Pros

1. User-friendly interface
2. Wide range of templates
3. Mobile responsiveness
4. Integrated ecommerce features

Cons

1. Limited customization options
2. Less scalability

Verdict and Comparison

When considering the limitations of customization, performance, SEO, and scalability, weighing the pros and cons of using Wix eCommerce is important. So, what’s the verdict on the Wix eCommerce platform, and how does it compare to other eCommerce platforms?

In terms of customization, Wix eCommerce offers a range of visually appealing templates and drag-and-drop tools that make it easy to create a beautiful online store. However, compared to other eCommerce platforms, Wix does have its limitations.

While you can customize the design of your store to some extent, you may find yourself restricted by the platform’s pre-set templates and limited coding options.

Wix eCommerce may not be as fast and efficient as other platforms. This can impact the loading speed of your website and potentially affect user experience.

Wix’s SEO capabilities are somewhat limited, making it harder for your online store to rank highly in search engine results.

Guide to Getting Started With Wix Ecommerce Platform

It’s crucial to clearly understand how to get started with the Wix eCommerce platform. As someone who desires mastery, you must know the best marketing strategies for promoting your Wix eCommerce store and optimizing your product listings.

To effectively market your Wix eCommerce store, use social media platforms. Create engaging posts that showcase your products and encourage followers to visit your store.

Collaborate with influencers in your niche to reach a wider audience. Additionally, consider running targeted ads on platforms like Facebook and Instagram to drive traffic to your store.

When optimizing your product listings on the Wix eCommerce platform, remember a few key tips. Ensure your product descriptions are clear, concise, and informative.

Use high-quality images that accurately represent your products. Incorporate relevant keywords in your titles and descriptions to improve search engine visibility.

Don’t forget to regularly update and maintain your product listings to keep them fresh and appealing to customers.

Alternative Ecommerce Software

If you’re considering setting up an online store, you might be torn between Shopify and Wix. One important factor to consider is the pricing and features each platform offers.

Both platforms’ user-friendly interfaces should also be considered to ensure a smooth and hassle-free experience.

Shopify Vs. Wix

You should consider the differences between Shopify and Wix when choosing a platform for your online store.

Shopify is a popular ecommerce platform known for its robust features and scalability. It offers a wide range of themes and apps to customize your store, along with reliable hosting and security.

On the other hand, Wix is a user-friendly website builder offering ecommerce functionality. With Wix, you can easily create visually appealing online stores using its drag-and-drop tools. It offers a variety of templates and customization options to suit your brand.

One of the benefits of using Wix ecommerce is its intuitive interface, making it easy for beginners to set up and manage their online stores.

Wix provides built-in SEO tools and social media integration, helping you reach a wider audience and drive more traffic to your store.

Pricing and Features Comparison

When comparing pricing and features between Shopify and Wix, you should consider each platform’s scalability and customization options.

Both platforms have different pricing options to suit your needs. Wix provides various plans, including a free option with limited features, while Shopify offers different plans, from basic to more advanced ones with additional features.

It’s essential to evaluate your budget and requirements to select the most suitable plan. Additionally, customer reviews can provide valuable insights into the user experience and satisfaction with each platform.

Take the time to read reviews and consider the feedback from other users to make an informed decision.

Remember, finding the right balance between pricing and features is crucial for your ecommerce success.

User-Friendly Interface Comparison

The interface of both platforms is designed to be user-friendly and intuitive, making it easy for beginners to navigate and manage their online stores.

Both Wix and other ecommerce platforms prioritize user experience and provide powerful tools to enhance design flexibility.

With Wix, you can easily create visually appealing online stores using drag-and-drop tools. The platform offers a wide range of customizable templates and themes, allowing you to personalize your store’s design according to your brand’s identity.

Additionally, Wix provides a variety of features and plugins to enhance the user experience, such as mobile-friendly layouts and integrated payment gateways.

Whether you are a beginner or an experienced user, Wix’s user-friendly interface and design flexibility provide you with the tools you need to create a visually stunning and functional online store.

Frequently Asked Questions

Can I Integrate Third-Party Payment Gateways With Wix Ecommerce?

Yes, you can integrate third-party payment gateways with Wix Ecommerce. You can easily integrate PayPal with Wix Ecommerce and use Stripe on your Wix online store for seamless payment processing.

Is There a Limit to the Number of Products I Can Sell on My Wix Online Store?

There is no limit to the number of products you can sell on your online store. With proper product inventory management and scaling strategies, you can expand and grow your store as much as you desire.

Does Wix Ecommerce Offer Any Marketing Tools to Help Promote My Online Store?

Wix Ecommerce offers a range of marketing tools to help promote your online store. You can utilize various marketing strategies, including social media promotion, to increase your store’s visibility and reach more potential customers.

Can I Customize the Design of My Online Store Beyond the Drag-And-Drop Tools?

Yes, you can customize the design of your online store beyond the drag-and-drop tools. Wix Ecommerce offers options for custom coding and advanced themes, giving you more control over the visual appearance of your store.

Does Wix Ecommerce Provide Any Analytics or Reporting Features to Track Sales and Customer Behavior?

Yes, Wix Ecommerce provides analytics and reporting features to track your sales and analyze customer behavior. You can easily monitor your sales performance and gain valuable insights to optimize your online store.

Conclusion

Wix Ecommerce provides an easy and intuitive platform for creating stunning online stores. With its drag-and-drop tools, you can design visually appealing websites without any coding knowledge.

The platform offers a range of features to enhance your online store’s functionality, and while there may be some limitations, the pros outweigh the cons.

Overall, Wix Ecommerce is a great choice for small businesses and entrepreneurs looking to establish an online presence.

So why wait? Start building your online store with Wix Ecommerce today!